The objective should be not to create a simple keyword rich landing page for the engines but to create one which will get top ranked and which will lead to better “conversion” for the client. All landing pages should have one or all of the call to action elements on it:

1. Incentive/ discount information to catch the attention/ “attract eye balls”.

2. Phone# to get the direct calls

3. Form/ email ID to collect the leads

4. Information about the past work done to enthuse confidence in the visitor to contact

5.Client testimonials again to enthuse confidence in the visitor to contact

Step - Step Optimization process for Seo Optimization

Add a Title

The page title should:

Include ONLY our main keywords. The least amount of words you can place in the title, the more weight Google will give to each of the keywords and the higher you will rank.

When creating your page title, it should not look like this:

  • Welcome to our website!
  • This is the html code used to create this title: Welcome to our website!

It should not even look like this, which does contain our main keywords, but contains an unnecessary number of words:

  • weight loss story and weight loss picture and safe weight loss
  • This is the html code used to create this title: </span><span style="font-family:Arial;font-size:85%;">weight loss story and weight loss picture and safe weight loss</span><span style="font-family:Arial, Helvetica, sans-serif;font-size:85%;">

Although that title isn't horrible and does contain all of your main keywords, you should do a couple of things to cut down on words used.

This would be a perfect title for your webpage:

  • Weight Loss Story | Safe Weight Loss Picture
  • This is the html code used to create this title: </span><span style="font-family:Arial;font-size:85%;">Weight Loss Story | Safe Weight Loss Picture</span><span style="font-family:Arial, Helvetica, sans-serif;font-size:85%;">

Notice that I've:

  • Taken out all of the "ands"
  • Replaced one of the "ands" with a "|" character (Note: You can add this character by holding the shift key on your keyboard and pressing the backslash key above the enter key.)
  • Combined the keywords "Safe Weight Loss" with "Weight Loss Picture"

    Always Combine Your Keyword When Possible to cut down on the total number
    of words that are in your title!

Always Combine Your Keywords In The Page Title!

When Google looks at our title, it will see all 3 of our keywords only. Combining keywords to cut down on the total number of keywords displayed in the title is a great way to boost the strength of each individual keyword, which will have an immediate impact on your ranking.


header tags

Next we'll need to add 1

header tag and place our most important keyword there.


header tag should be as far towards the top of the page as possible. When Google reads a webpage, it views the text from the top left hand side of the page to the bottom right hand side of the page.

So, it's best to place your

header tag on the top left hand or top/middle portion of your page. You can think of an

header tag as a title for whatever content you have on your page.

For example, the

header tag of this lesson would be:

"How changing 1 onpage optimization factor can boost your rankings by
over 350 positions!"

... and the html code would look like this:

"How changing 1 onpage optimization factor can boost your rankings by over 350 positions!"

Of course, I would have changed my lesson title to contain my main keyword if I was actually trying to optimize this page for Google. Also, if possible, it's ideal if you can include ONLY your main keyword within the h1 header tags.

Weight Loss Story

would be perfect.


header tags

Next, we'll need to create an

header tag. This can be thought of as a sub heading for our webpage. You should place your 2nd most important keyword in the

header tag. The

tag should be placed somewhere towards the top half of your webpage.

A good

header tag for our example would be:
  • safe weight loss

    (Usually it's best to place your primary keyword in your

    tags and your secondary keyword into the


After we've done this, we need to actually create the content for our webpage. When writing the content, try to evenly sprinkle your main keywords throughout the copy. Don't overdo it though.

Try to mention each keyword in a natural way as you are writing, but be sure to include at least one of the keywords per 1-2 paragraphs, depending on how large your page is.

Bolding, italicizing and underlining ...

Once we've finished writing the copy, we should go through and bold, underline, or italicize some of the keywords only 1 time each, maximum. Only do 1 per keyword or it will hurt you more than it helps. This isn't crucial to do, but it's good to maybe do this to a couple keywords...

Properly include image tags ...

Next, click on the very top image of your webpage (This is usually your website's header graphic) and include an image tag using the text "weight loss story header" if you're adding this alt text to your website header graphic. Click on 2 more graphics throughout your webpage and enter your other 2 keywords, plus an extra word like "graphic" or "image"... For example, we would use "weight loss picture graphic" and "safe weight loss image". This ensures that Google won't view this as spam.

For example, if we have an image on our webpage called: picture1.jpg
The code that would be used to insert the image would look something like this:

Now, if we were to add an alt image tag called "Weight Loss Story Graphic", we'd simply do this:

Weight                            Loss Story Graphic

Force Google To Read Your Keywords First!

Now, remember I stated above that Google views your webpage from top left, to bottom right? Well, in general they do. But because most websites contain a left hand column which contains all of their navigation links...

Google WILL View all of the text in the left hand column Before The Body of the webpage

To show you what I mean, look at the image below to see the order of information that Google will view this webpage. because of the way the person has created the tables containing their content. I've added red lines so you can visually see the way the site was designed, has they not made the table borders invisible.

How can you get around this? I've come up with a neat little trick that will ensure that Google reads the actual body of your webpage before the left hand column containing your navigational links.

Here is what you need to do:
Rather than creating a table that looks like this:

navigational links

You body text...

You should create a table that looks like this:

You body text...

navigational links

See how I've changed the website above, so that Google now sees our content BEFORE our navigation menu:

By doing this, Google will read the top left hand row/column first... BUT will see that it is empty or only contains a couple words in this case, so it will then read the body of your webpage and then read the 2nd left hand row/column which contains your navigational links! :-)

That's all there is to it!

In summary, I really want to point out the fact that, although good onpage optimization is something you'll really want to do, it is NOT how you make dramatic changes in your search engine ranking!

This is one of the biggest misconceptions in the search engine world. Many believe that by getting your keyword density just right, or by moving your keywords around on the page in just the right places, you'll really move up in the search engines.

That is not the case at all. It is the offpage optimization factors that will get you high rankings. I will teach you exactly what offpage optimization factors are, AND how to make sure you optimize these factors perfectly for Google!

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seo tips, seo techniques

Google launched new tool which is known as Google wonder wheel, it’s basically used to find the relevant search topics. It helps to find out the specific searches related to a particular topic.

The wheel created like tool, with the simple aim of make things easier and put together in search results,

Google Wonder Wheel is a wheel (of wonder) which shows related search terms to the current searched query and thus enable you to explore relevant search terms which might be the ones you originally wanted to search for, or simply give you more options to gain more information.

For more information CliCk Here

Google Translate
The biggest and most visible release this week was our update to Google Translate. New changes to the interface help you translate instantly and see translations as you type. We have also introduced both input and output transliteration: for selected languages, our tool will show you letter by letter how a word or phrase appears in a different language as you type. We have also added text-to-speech, so you can figure out how to pronounce new words as you learn them.

Site hierarchies in search results
Google usually shows a green web address, or URL, at the bottom of each search result to let you know where you're headed. Tuesday we began rolling out an improvement that replaces the URL in some search results with a hierarchy showing the precise location of the page on the website. The new display offers valuable context and new navigation options. For example, on the result below, you can see that this page is in the Martial Art Techniques section.

Resources Site Click Here

seo tips, seo technique, sem , ad words fundamentals

SEM, SEO Tips & Techniques, PPC Add Campaign Information and Guidelines

1-Before any campaign we have to clear the basic fundamentals behind search engine. First what is internet search engine – Its type of information source which gather sort and report information form the internet which based on your type of interest.

2- Targeted Advertising – For Better advertisement and gain more ROI we have to concentrate more targeted keywords with targeted user and geographical location

3- Ad words Ad formats – Text Ads, Image Ads, Animated Ads, Video Ads, Mobile Ads, Local Business Ads

a) Text Ads- Title 25 characters, Description 35 character, Display URL 35 characters

Features of Ad words

1- CPC (Cost Per Click) – Per impression per click

Click – The action a user takes to select your ad and be taken to your website (You are charged only when a user clicks on your ad)

2- CPM(Cost Per Impression)(also known as Cost Per Thousand)

Impression- The Appearance of your ad on the Google network ()

3-CTR- Click /Impression = CTR (Expressed as %) Its helps Google measures relevance

Quality Score – CTR on, Keyword & ad text relevance landing page quality

Determine CPC

1- Highest the quality score , the lower the CPC

2- Ad distribution- Ad distribution : Ad words ads appear on hundred of websites

Example- AOL, Howstuffworks, ASK.Com

Benefits of Ad words

1- Reach- Strong Global Presence 80% of internet user’s worldwide

Cost- Control over Budget

Timing – Connects Users at the Right moment

Flexibility – Make changes at any time set your won targeting options


Seo Tips & Techniques


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Worked as a Internet Marketing Executive , having 3 years experience

Seo Tips, Seo Techniques, Seo Optimization, Seo Strategies, Seo Concepts, Seo Ebook & Seo Guide

Seo Tips, Seo Techniques, Seo Optimization, Seo Strategies, Seo Concepts & SMO