SEM, SEO Tips & Techniques, PPC Add Campaign Information and Guidelines

1-Before any campaign we have to clear the basic fundamentals behind search engine. First what is internet search engine – Its type of information source which gather sort and report information form the internet which based on your type of interest.

2- Targeted Advertising – For Better advertisement and gain more ROI we have to concentrate more targeted keywords with targeted user and geographical location

3- Ad words Ad formats – Text Ads, Image Ads, Animated Ads, Video Ads, Mobile Ads, Local Business Ads

a) Text Ads- Title 25 characters, Description 35 character, Display URL 35 characters

Features of Ad words

1- CPC (Cost Per Click) – Per impression per click

Click – The action a user takes to select your ad and be taken to your website (You are charged only when a user clicks on your ad)

2- CPM(Cost Per Impression)(also known as Cost Per Thousand)

Impression- The Appearance of your ad on the Google network ()

3-CTR- Click /Impression = CTR (Expressed as %) Its helps Google measures relevance

Quality Score – CTR on Google.com, Keyword & ad text relevance landing page quality

Determine CPC

1- Highest the quality score , the lower the CPC

2- Ad distribution- Ad distribution : Ad words ads appear on hundred of websites

Example- AOL, Howstuffworks, ASK.Com

Benefits of Ad words

1- Reach- Strong Global Presence 80% of internet user’s worldwide

Cost- Control over Budget

Timing – Connects Users at the Right moment

Flexibility – Make changes at any time set your won targeting options