Meta Tags

meta tags - seo fundamentals - seo strategies

Meta tags are basically a type of code (Hidden state), which are read by
search engine web crawlers which is also know as spiders and robots.
These tags are reside in head section of the webpage code .There
are mainly 4 types of search engine.
1- Robots (Title Tag)
2-Content-Type
3-Description
4-Keywords

Brief Description
Robots-Robots Meta tags tells the various search engine spiders whether
or not you had like to them to crawl through webpage as well as where
to start in their crawling activity
Example= Meta name="robots" content="index”, follow"
We can change the "index" to "no index" and the "follow" to "no follow".

2-Content Type-This tag tells the spider what type of page you are positing,
which helps the search engine categorize the lisiting.This also shows
that you are following (w3w) guidelines.
Example=Meta http-equiv="content-type" content="text/html"
char set="UTF-8"

3-Keywords-Meta name="keywords" content="top10seotips, what is Seo,
resources, seo software, SEO-e-book, Search engine optimization”
Keywords selection strategy
1-Keyword-selection-Determine what your page offer's .Then determine which
word's your potential audience might use to search for your page
and create for your page and create keywords based on those
2-Keyword-Optimization-Apply these keyword to the approximate pages and
Optimize from the top left and then down, often this will be first 200
Words on your page-title tags, heading, abstract & such.
Keywords Optimization:-
1- Title tag
2-Page- Heading and sub heading
3-Abstract
4-Major-heading and terms in bold and italiers
5-Body of the text
6-Hyperlinks
Beyond Keywords:-
1-Employ a good-linking strategy
2-check for broken links and correct html
3-use direct sparingly
4-Avoid URL Parameters
5-Have good Navigation
6-Minimize use of flash and other graphics
7-Avoid anything that makes it hard for the spiders to crawl your site



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