On Page Optimization – On page optimization is what can be done on the pages for a websites to maximize its performances in the search engines for target keyword related to the on page content
On page Checklist
1- Always start with keyword selection. research and testing
2- Title Tag
3- Meta Tag
4- Alt Tag
5- H1 Tag
6- URL Structure
7- Internal Linking
8- Content
9- Keyword Density
10- Site – Maps
11- Usability
12- Track Target Keywords
Common Mistakes (On – Page Optimization)
1-Duplicate Content
2-Url variants on the same pages
3-Off – site images and content on site
4- Duplicate title tags
Spamming Tactics (On – Page Optimization)
1- Hidden Text
2- Hidden Links
3- Keyword Repetition
4- Doorway Pages
5- Mirror Pages
6- Cloaking
Elements for On – Page Optimization
1- Titles, Headings
2- Meta Tags
3- Clean Design
4- Navigation
5- Content – Keywords
6- URL’s
7- Sitemaps
8- File – Size
9- Site – Size
10- Domain Name
11- Site – Age
12- Images – Alt
13- Outgoing Links
Off Page Optimization-Off page optimization is what can be done of the pages for a websites to maximize its performance in the search engine for target keywords related to on page content and keywords in off page direct links
Off page Checklist
1- Always start with keyword research testing and selection keyword in links.
2- Links from high ranking publisher sites
3- One – way inbound links(not – link exchange)
4- Different Keyword in your link ads from the same site
5- Gradual link building technology
6- Relevant keywords near your inbound links
7- Deep- Linking (From multiple pages to multiple pages )
8- Target a large list of keywords
9- Link from sites with a variety of link ranks
10- Track active link – ad keywords
11- Discontinue campaigns if ranking does not improve
Common Mistakes (Off Page Optimization)
1- Duplicate Keyword in link- ads
2- Site – Wide links causing link growth Spikes
3- Using On page SEO’s to do specialist off page SEO
4- Placing random links without keywords near your link –ad
Spamming Tactics (Off – Page Optimization)
1- Link Farms(site with 100+ outbound links per page)
2- Using irrelevant keywords in your link ads
3- Garbage Links
4- Link Churning
5- Hidden inbound links
Elements for off page optimization
1- Page Rank
2- Back links
3- Link – Exchange
4- Anchor Text
5- Relevancy
6- Directories
7- Traffic
8- Bookmark
On page Checklist
1- Always start with keyword selection. research and testing
2- Title Tag
3- Meta Tag
4- Alt Tag
5- H1 Tag
6- URL Structure
7- Internal Linking
8- Content
9- Keyword Density
10- Site – Maps
11- Usability
12- Track Target Keywords
Common Mistakes (On – Page Optimization)
1-Duplicate Content
2-Url variants on the same pages
3-Off – site images and content on site
4- Duplicate title tags
Spamming Tactics (On – Page Optimization)
1- Hidden Text
2- Hidden Links
3- Keyword Repetition
4- Doorway Pages
5- Mirror Pages
6- Cloaking
Elements for On – Page Optimization
1- Titles, Headings
2- Meta Tags
3- Clean Design
4- Navigation
5- Content – Keywords
6- URL’s
7- Sitemaps
8- File – Size
9- Site – Size
10- Domain Name
11- Site – Age
12- Images – Alt
13- Outgoing Links
Off Page Optimization-Off page optimization is what can be done of the pages for a websites to maximize its performance in the search engine for target keywords related to on page content and keywords in off page direct links
1- Always start with keyword research testing and selection keyword in links.
2- Links from high ranking publisher sites
3- One – way inbound links(not – link exchange)
4- Different Keyword in your link ads from the same site
5- Gradual link building technology
6- Relevant keywords near your inbound links
7- Deep- Linking (From multiple pages to multiple pages )
8- Target a large list of keywords
9- Link from sites with a variety of link ranks
10- Track active link – ad keywords
11- Discontinue campaigns if ranking does not improve
1- Duplicate Keyword in link- ads
2- Site – Wide links causing link growth Spikes
3- Using On page SEO’s to do specialist off page SEO
4- Placing random links without keywords near your link –ad
Spamming Tactics (Off – Page Optimization)
1- Link Farms(site with 100+ outbound links per page)
2- Using irrelevant keywords in your link ads
3- Garbage Links
4- Link Churning
5- Hidden inbound links
1- Page Rank
2- Back links
3- Link – Exchange
4- Anchor Text
5- Relevancy
6- Directories
7- Traffic
8- Bookmark
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