1- Google Ad sense – It’s a Advertisement program for websites owners .Adverts generate revenue on either a per click or per thousand ads displayed basis
2- Google Ad words – Google‘s flagship advertisement product & main source of revenue. Ad words offers pay per click PPC advertisement and site targeted advertisement for both text and banners ads
3- Ad words website optimizer – Integrated Ad words tool for testing different website content , in order to gain to the most successful advertisement campaigns
4- Click to call – Calling system so user can call advertisers for free at Google’s expense from search engine pages
5- Double click – Internet ad serving provider
6- Grants – Scheme for non – Profit organizations to benefit from free cost per click advertising from free cost per click advertisement on the Ad words Network
7- TV ads – CPM driven television advertisement scheme available on a trial basis , currently aimed towards professional , agencies & partners
1- Site purpose & goals; understand the main motive of websites – What type of business we are looking for or why we have websites
2- Perform a keyword analysis to find best performing keywords – Keywords always depends and varies according to geological location means its differ country to country and place to place. Before Seo Optimization the websites , target suitable keywords for your websites
3- Analyze the site content to determine usage of relevant keywords & phrase.
4- Generation of Meta Tags which includes Title , Description & Keywords tags
5- Image Optimization – Put targeted keywords in Alt tags of Image
6- Link Optimization – Check the Interrelated links of the websites ,Its must open in proper way
7- Examine Site Navigation structure
8- H1 Optimization – Put the targeted keywords – Primary one or Secondary one into H1 tags
9- Determine the existence of Robot.txt, Sitemap & Rss for website and check the effectiveness
10- Use Off – Page optimization technique’s for further promotions of websites
Components of Internet Marketing
1- Website Setting – Online Information about websites that how’s to used to convey the company’s message, consisting of text, images & possibly audio & video elements for future benefits and potential customers
2- Search Engine Marketing (SEM) - It’s used to improve the site’s ranking in natural (Organic) ranking , buying ppc ads, listing in websites directories etc.
3- Email Marketing- It’s a method of distributing information about a product or service or for feedback from customers about product or services through email. Email addresses to customers & prospective customers may be collected or purchased .Various method are used such as regular distribution of newsletter or mass mailing of offers related to the company’s product or services ,its acts as direct mail marketing
4- Online Press Release- Its involve placing a news worthy story about various thing like companies information , products and services
5- Blog Marketing- Act of posting comments , expressing opinions or making announcements in a discussion forum and can be accomplished either by hosting your own Blog or by posting comments on other’s
6- Article Marketing – Its involves writing articles, related to your business & having then published online on syndicated articles sites .These articles then have a tendency to spread around the internet since the article service permit re-publication articles are maintained .Article marketing can result in a traffic boost for your websites and the distribution of syndicated articles can promote your brands to a wide audience
2:QDF(Query Deserve Freshness) – Its one of the latest Google algorithm component which make result pages constantly up to date , Its pay’s special and different type of
Attention to different types of queries that may need frequent updating such as breaking news stories. When the engine recognize that the best result for a certain result may change from day to day or moment to moment , this QDF help to promote new , related ,content from trusted source to top of the SERP.
3:Goggle Base- Its latest seo fundamentals and make new strategies for search engine listing – its help to rank well in Google product based websites which have a big list of products .Main strategies for Google base are:
1- Title: Make the keyword with phrases strategically in title tags
2- Price: If you sell a product cheaper than your competition then you stand a better chance of ranking higher than places which sell it more expensively
3- Description : Having a well thought & key phrase rich description
4- Data – stuffing – Data Stuffing is so the new keyword stuffing , Its mean the options to upload data for all kinds of fields
5- Fresh data – This is actually a ranking factor which Google recommended to get higher rankings , include fresh data as in updating feed as often as possible or setting the scheduler to crawl your ranking & the frequently helps both your ranking & the accuracy of your data Google don’t crawl your pages its’ imp to ensure your feed is up to date with the latest positive reviews
2-Page Jacking -The Act of duplicating a web page & presenting the duplicate as the original.This kind of theft is uncommon.
3-Mirror Sites -Referring to sites that offer authorized of content also found on other sites .The initial motivation was to ease bandwidth load and increase availability by distributing popular files to many servers.
4-Doorway Pages(Bridge page) -A doorway pages is a web pages full of keyword – rich copy that doesn’t deliver any useful information on it , other than a link into the site, and whose sole purpose is to be the search engines .
5-Multiway Linking-It’s a technique used for website promotion where by websites may create similar one way link that each involve 3 or more partner sites
6-Index-The collection of information a search engines has that searches can query against, with crawler based search engine , the index is typically copies of all the web pages they have found from crawling the web , with human powered directories the index contains the summaries all web sites they have been categorized
7-Google Dex -Google dex is the score given to a term based on the no of pages that Google has indexed and posted as results for that term
8-Link popularity -A raw count of how popular a page is based on the no of back links/inbound links it has .Its doesn’t factor in link context or links quality, which are also important elements in how search engines make use of links to impact rankings
9-Dead-link -A link to a page that no longer exits or has been moved to a different URL – Search Engine spiders regularly respiders pages in its index and removes dead links
10-Deep-Linking-The practice of linking to the inner pages of another web-site as opposed to linking to the homepages.
Components of Smo:
1-Blogging
2-Podcasting
3-Video-Sharing
4-Social Book marking
5-Social Networking
6-Collaborative ranking
7-Rating Systems
8-User-Reviews
9-Wikis
Benefits for Smo:
1-High Visibility in the www
2-User’s trust
3-Brand building
4-Acceralted product innovation via reduced response time
5-Quick feedback and user’s credibility
6-Reducing gap between the business and the end user
7-Decelopement of and exposure to high end functional applications
Comparison between Seo and Smo:
Seo: 1-Targetted traffic
2-Long term Serp’s positions and traffic
3-Cost Effective
4-Authotity Status
5-Excellent return on investment
Smo: 1-Heavy traffic very quickly
2-Advertising directly to prospective clients
3-Great Backlink
4-Word of mouth effectiveness Smo brings
5-Share your content with video and audio
Important Factors
1-Blog or Blogging-A Blog or Blogging is a websites where entries are made in journal style and displayed in a reverse chronological order Example – Blogspot and word press
2-Podcasting-It’s the method of distributing multimedia files, such as audio or video programs, over the internet using syndications feeds for playback on mobile
3-Bookmarking-It’s a Varity of approaches from user bookmark list to elaborate navigation support
a) Social book marking-This is an online version of local book marking or favorites, It’s more advanced because you can draw or bookmarks and tags
b) Live Book marking-It’s a method of displaying web feeds as folder of bookmarks. Its was introduced in mozilla firefox
Book marking Sites
1-Delecious 2-Magnollia 3-Furl 4-Allmyfavotites 5-Blinklist 5-Blogmarks 6-Blummy 7-Buddymarks 8-Bookmark Tracker 9-Chipmark 10-Connectivity 11-Livemarks 12-Mobilicious 13-Dogear 14-Feedmelinks 15-Socializer
1-Myspace 2-Hi5 3-Facebook 4-Trig 5-Friendster 6-Orkut 7-Bebo 8-Cyworld 9-Livejournal 10-Grono 11-Tribe 12-Jaiku 13-Multiply 14-Netlog 15-Skyrock 16-Tagged 17-Zaddz 18-Windows Live space
Photo Sharing Sites
1-Flickr 2-Photo bucket 3-Fotolog 4-Fotki 5-Myopera 6-Zoomr 7-Text-America 8-Picll
Video Sharing Sites
1-Youtube 2-Broadcaster 3-StumbleUpon 4-Rewer 5-Viddler 6-Video-Bomb 7-Video-Shift 8-Bluepot 9-Trailfire
search engine web crawlers which is also know as spiders and robots.
These tags are reside in head section of the webpage code .There
are mainly 4 types of search engine.
1- Robots (Title Tag)
2-Content-Type
3-Description
4-Keywords
Brief Description
Robots-Robots Meta tags tells the various search engine spiders whether
or not you had like to them to crawl through webpage as well as where
to start in their crawling activity
Example= Meta name="robots" content="index”, follow"
We can change the "index" to "no index" and the "follow" to "no follow".
2-Content Type-This tag tells the spider what type of page you are positing,
which helps the search engine categorize the lisiting.This also shows
that you are following (w3w) guidelines.
Example=Meta http-equiv="content-type" content="text/html"
char set="UTF-8"
3-Keywords-Meta name="keywords" content="top10seotips, what is Seo,
resources, seo software, SEO-e-book, Search engine optimization”
Keywords selection strategy
1-Keyword-selection-Determine what your page offer's .Then determine which
word's your potential audience might use to search for your page
and create for your page and create keywords based on those
2-Keyword-Optimization-Apply these keyword to the approximate pages and
Optimize from the top left and then down, often this will be first 200
Words on your page-title tags, heading, abstract & such.
Keywords Optimization:-
1- Title tag
2-Page- Heading and sub heading
3-Abstract
4-Major-heading and terms in bold and italiers
5-Body of the text
6-Hyperlinks
Beyond Keywords:-
1-Employ a good-linking strategy
2-check for broken links and correct html
3-use direct sparingly
4-Avoid URL Parameters
5-Have good Navigation
6-Minimize use of flash and other graphics
7-Avoid anything that makes it hard for the spiders to crawl your site
Facebook Badge
seo tips & techiniques
Seo Tips & Techniques
Posts
All Comments