The objective should be not to create a simple keyword rich landing page for the engines but to create one which will get top ranked and which will lead to better “conversion” for the client. All landing pages should have one or all of the call to action elements on it:
1. Incentive/ discount information to catch the attention/ “attract eye balls”.
2. Phone# to get the direct calls
3. Form/ email ID to collect the leads
4. Information about the past work done to enthuse confidence in the visitor to contact
5.Client testimonials again to enthuse confidence in the visitor to contact
http://www.webseoanalytics.com/blog/build-effective-landing-pages-to-increase-conversion-rates/
Step - Step Optimization process for Seo Optimization
Add a Title
The page title should:
Include ONLY our main keywords. The least amount of words you can place in the title, the more weight Google will give to each of the keywords and the higher you will rank.When creating your page title, it should not look like this:
- Welcome to our website!
- This is the html code used to create this title:
Welcome to our website!
It should not even look like this, which does contain our main keywords, but contains an unnecessary number of words:
- weight loss story and weight loss picture and safe weight loss
- This is the html code used to create this title:
</span><span style="font-family:Arial;font-size:85%;">weight loss story and weight loss picture and safe weight loss</span><span style="font-family:Arial, Helvetica, sans-serif;font-size:85%;">
Although that title isn't horrible and does contain all of your main keywords, you should do a couple of things to cut down on words used.
This would be a perfect title for your webpage:
- Weight Loss Story | Safe Weight Loss Picture
- This is the html code used to create this title:
</span><span style="font-family:Arial;font-size:85%;">Weight Loss Story | Safe Weight Loss Picture</span><span style="font-family:Arial, Helvetica, sans-serif;font-size:85%;">
Notice that I've:
- Taken out all of the "ands"
- Replaced one of the "ands" with a "|" character (Note: You can add this character by holding the shift key on your keyboard and pressing the backslash key above the enter key.)
- Combined the keywords "Safe Weight Loss" with "Weight Loss Picture"
Always Combine Your Keyword When Possible to cut down on the total number
of words that are in your title!
When Google looks at our title, it will see all 3 of our keywords only. Combining keywords to cut down on the total number of keywords displayed in the title is a great way to boost the strength of each individual keyword, which will have an immediate impact on your ranking.
Add
header tags
Next we'll need to add 1
header tag and place our most important keyword there.
The header tag should be as far towards the top of the page as possible. When Google reads a webpage, it views the text from the top left hand side of the page to the bottom right hand side of the page.
So, it's best to place your
header tag on the top left hand or top/middle portion of your page. You can think of an
header tag as a title for whatever content you have on your page.
For example, the
header tag of this lesson would be:
"How changing 1 onpage optimization factor can boost your rankings by
over 350 positions!"
... and the html code would look like this:
"How changing 1 onpage optimization factor can boost your rankings by over 350 positions!"
Of course, I would have changed my lesson title to contain my main keyword if I was actually trying to optimize this page for Google. Also, if possible, it's ideal if you can include ONLY your main keyword within the h1 header tags. Weight Loss Story
would be perfect.
Add
header tags
Next, we'll need to create an
header tag. This can be thought of as a sub heading for our webpage. You should place your 2nd most important keyword in the
header tag. The
tag should be placed somewhere towards the top half of your webpage.
A good
header tag for our example would be: safe weight loss
(Usually it's best to place your primary keyword in your
tags and your secondary keyword into the
tags.
safe weight loss
(Usually it's best to place your primary keyword in your
tags and your secondary keyword into the
tags.
After we've done this, we need to actually create the content for our webpage. When writing the content, try to evenly sprinkle your main keywords throughout the copy. Don't overdo it though.
Try to mention each keyword in a natural way as you are writing, but be sure to include at least one of the keywords per 1-2 paragraphs, depending on how large your page is.
Bolding, italicizing and underlining ...
Once we've finished writing the copy, we should go through and bold, underline, or italicize some of the keywords only 1 time each, maximum. Only do 1 per keyword or it will hurt you more than it helps. This isn't crucial to do, but it's good to maybe do this to a couple keywords...
Properly include
Next, click on the very top image of your webpage (This is usually your website's header graphic) and include an
For example, if we have an image on our webpage called: picture1.jpg
The code that would be used to insert the image would look something like this:
Now, if we were to add an alt image tag called "Weight Loss Story Graphic", we'd simply do this:
Force Google To Read Your Keywords First!
Now, remember I stated above that Google views your webpage from top left, to bottom right? Well, in general they do. But because most websites contain a left hand column which contains all of their navigation links...
Google WILL View all of the text in the left hand column Before The Body of the webpage
To show you what I mean, look at the image below to see the order of information that Google will view this webpage. because of the way the person has created the tables containing their content. I've added red lines so you can visually see the way the site was designed, has they not made the table borders invisible.
How can you get around this? I've come up with a neat little trick that will ensure that Google reads the actual body of your webpage before the left hand column containing your navigational links.
Here is what you need to do:
Rather than creating a table that looks like this:
| You body text... |
You should create a table that looks like this:
| You body text... | |
| navigational links |
See how I've changed the website above, so that Google now sees our content BEFORE our navigation menu:
By doing this, Google will read the top left hand row/column first... BUT will see that it is empty or only contains a couple words in this case, so it will then read the body of your webpage and then read the 2nd left hand row/column which contains your navigational links! :-)
That's all there is to it!
In summary, I really want to point out the fact that, although good onpage optimization is something you'll really want to do, it is NOT how you make dramatic changes in your search engine ranking!
This is one of the biggest misconceptions in the search engine world. Many believe that by getting your keyword density just right, or by moving your keywords around on the page in just the right places, you'll really move up in the search engines.
That is not the case at all. It is the offpage optimization factors that will get you high rankings. I will teach you exactly what offpage optimization factors are, AND how to make sure you optimize these factors perfectly for Google!
Article Source : http://www.seoelite.com/HTML_SEOLesson2-as.htm
- Google – http://www.google.com/addurl/
- Yahoo – https://siteexplorer.search.yahoo.com/submit
- MSN/LIVE – http://search.live.com/docs/submit.aspx
- Cipinet – http://cipinet.com/addurl/
- Alexa – http://www.alexa.com/site/help/webmasters#crawl_site
- Aesop – http://www.aesop.com/cgi-bin/sub/submiturl.cgi
- Burf – http://www.burf.com/submit.php
- guruji – http://dir.guruji.com/misc/SubmitSite.php
- Accoona – http://www.accoona.com/public/submit_website.jsp
- Entireweb -http://www.entireweb.com/free_submission/
- FyberSearch – http://www.fybersearch.com/add-url.php
- MixCat – http://www.mixcat.com/addurl.php
- OneSeek – http://www.oneseek.com/listings.htm
- WhatUseek – http://www.whatuseek.com/addurl.shtml
- Scrub The Web – http://www.scrubtheweb.com/addurl.html
- Search Site – http://searchsight.com/submit.htm
- SonicRun – http://www.sonicrun.com:8081/add
- Abacho – http://www.uk.abacho.com/anmelden.html#nogo
- Acoon.com – http://www3.acoon.com/addurl.html
- Amfibi – http://addurl.amfibi.com/
- homerweb – http://www.homerweb.com/submit_site.html
- JGDO – http://www.jdgo.com/add.html
- Myahint – http://www.myahint.com/addurlmyahint.html
- Walhello – http://www.walhello.com/addlinkgl.html
- Stopdog – http://www.stopdog.com/submit
- searchengine.com -http://www.searchengine.com/List_Your_Site/Basic_Submit/
- eXactBot – http://www.campubco.com/cgi-bin/exactsearch.cgi?action=showadd
- Megaglobe – http://www.megaglobe.com/urlSubmit
- Find Once – http://www.findonce.co.uk/submit/
- Net Search – http://www.netsearch.org/adds/addurl.php
- Susy Search – http://www.susysearch.com/addsite/
| Top Most Video Submission Site Lists | |
| 1: http://www.flixya.com | 2: http://www.veoh.com |
| 3:http://www.stupidvideos.com | 4:http://www.motionbox.com |
| 5:http://www.videowebtown.com | 6:http://www.spike.com |
| 7:http://www.flickr.com | 8:http://www.funnyordie.com |
| 9:http://www.grindtv.com | 10:http://www.viddler.com |
| 11:http://www.teachertube.com | 12:http://www.videovat.com |
| 13:http://family.webshots.com | 14:http://www.sumo.tv |
| 15:http://www.vidiac.com/ | 16:http://digg.com |
| 17:http://vodpod.com | 18:http://www.bigadda.com |
| 19:http://www.videojug.com | 20:http://tinypic.com |
| 21:http://www.youtube.com | 22:http://video.yahoo.com |
| 23:http://www.photobucket.com | 24:http://www.dailymotion.com |
| 25:http://www.metacafe.com | 26:http://www.myspace.com |
| 27:http://vimeo.com | 28:http://www.buzznet.com |
| 29:http://www.kewego.com | 30:http://www.flurl.com |
| 31:http://www.videowebtown.com | 32:http://www.spike.com |
| 33:http://blip.tv | 34:http://video.nytimes.com |
| 35: http://www.axishow.com | 36:http://www.5min.com |
| 37: http://vzaar.com | 38:http://www.clipmoon.com |
| 39:http://www.clipshack.com | 40:http://current.com |
| 41:http://www.ebaumsworld.com | 42: http://www.esnips.com |
| 43:http://www.flurl.com | 44:http://expertvillage.com |
| 45:http://www.infectiousvideos.com | 46:http://www.ipernity.com |
| 47:http://vids.myspace.com | 48:http://sclipo.com |
Google launched new tool which is known as Google wonder wheel, it’s basically used to find the relevant search topics. It helps to find out the specific searches related to a particular topic.
The wheel created like tool, with the simple aim of make things easier and put together in search results,
Google Wonder Wheel is a wheel (of wonder) which shows related search terms to the current searched query and thus enable you to explore relevant search terms which might be the ones you originally wanted to search for, or simply give you more options to gain more information.
For more information CliCk Here
Google Translate
The biggest and most visible release this week was our update to Google Translate. New changes to the interface help you translate instantly and see translations as you type. We have also introduced both input and output transliteration: for selected languages, our tool will show you letter by letter how a word or phrase appears in a different language as you type. We have also added text-to-speech, so you can figure out how to pronounce new words as you learn them.
Site hierarchies in search results
Google usually shows a green web address, or URL, at the bottom of each search result to let you know where you're headed. Tuesday we began rolling out an improvement that replaces the URL in some search results with a hierarchy showing the precise location of the page on the website. The new display offers valuable context and new navigation options. For example, on the eHow.com result below, you can see that this page is in the Martial Art Techniques section.
Resources Site Click Here
SEM, SEO Tips & Techniques, PPC Add Campaign Information and Guidelines
0 comments Posted by Pranshu Dubey at 11:04 AM
SEM, SEO Tips & Techniques, PPC Add Campaign Information and Guidelines
1-Before any campaign we have to clear the basic fundamentals behind search engine. First what is internet search engine – Its type of information source which gather sort and report information form the internet which based on your type of interest.
2- Targeted Advertising – For Better advertisement and gain more ROI we have to concentrate more targeted keywords with targeted user and geographical location
3- Ad words Ad formats – Text Ads, Image Ads, Animated Ads, Video Ads, Mobile Ads, Local Business Ads
a) Text Ads- Title 25 characters, Description 35 character, Display URL 35 characters
Features of Ad words
1- CPC (Cost Per Click) – Per impression per click
Click – The action a user takes to select your ad and be taken to your website (You are charged only when a user clicks on your ad)
2- CPM(Cost Per Impression)(also known as Cost Per Thousand)
Impression- The Appearance of your ad on the Google network ()
3-CTR- Click /Impression = CTR (Expressed as %) Its helps Google measures relevance
Quality Score – CTR on Google.com, Keyword & ad text relevance landing page quality
Determine CPC
1- Highest the quality score , the lower the CPC
2- Ad distribution- Ad distribution : Ad words ads appear on hundred of websites
Example- AOL, Howstuffworks, ASK.Com
Benefits of Ad words
1- Reach- Strong Global Presence 80% of internet user’s worldwide
Cost- Control over Budget
Timing – Connects Users at the Right moment
Flexibility – Make changes at any time set your won targeting options
Interactive Marketing (Online Marketing / Internet Marketing)
0 comments Posted by Pranshu Dubey at 12:07 AM
Interactive Marketing have Five Main Stages
1- SEM (Search Engine Marketing)
A) SEO(Search Engine Optimization)
B) PPC(Pay Per Click)
2- Email Marketing
3- Affiliate Marketing
4- Viral Marketing
5- Banner Marketing
Seo Positions (SEO JOB Growth)
1- Webmaster
2- Internet Marketing Consultant
3- Web-analytics Associate
4- Technical Consultant
5- PPC Manager
6- Media Planner
If we see present scenario social media platform plays an important role to generating relevant traffic. This traffic comes from different sources like social media sites, social networking sites, video and photo sharing sites .Here I present some smo tools or platforms which act in a different way for traffic
1- Event box- It’s a max only program that integrates the top 5-6 social networking sites into a single program. It was supported by Twitter, Face book, Google Reader, Flicker, Digg, identi.ca, one riot, RSS, reddit
2- Flock - Social Media Browser
3- Friend Feed – Friend feed is the easiest way to share online
4- Youmeo - It’s a simple utility to bring together all your social websites and friends into one place
5- Ping.fm - It is a simple and free service that makes updating your social networking a snap
6- Second brain - Save, Share & Discover great bookmark
7- Plaxo- Stay in touch with the people you care about
8- Tweetdeck- Tweet Deck is your personal browser for staying in touch with what’s happening now, connecting you with your contacts across Twitter, Face book and more.
9- Twhirl- It is a social software desktop client, based on the Adobe AIR platform.
10- Tweetbeep - If you love Twitter, you'll love TweetBeep! Keep track of conversations that mention you, your products, your company, anything, with hourly updates! You can even keep track of who's tweeting your website or blog, even if they use a shortened URL (like bit.ly or tinyurl.com). Now, how cool is that?!
11- Twitbin - Twit bin is a firefox extension that allows you to keep up with all of your Twitter conversations right from your browser sidebar. Send messages; receive messages, share links, and more from Twitbin, the best twitter addon for firefox out there.
12- Gettwidget - Twidget is a free Dashboard Widget for OS X that allows you to update your Twitter status.
13- Orangatame- TwitterBerry is mobile client for posting updates to Twitter. It works over the data network, so you don't need to use SMS.
14- Stone - Featuring 3 tweet themes! Tap a picture to bring up more info on that user. You can reply, private, copy, retweet, email tweet and send to Instapaper by tapping the tweeter’s name. Follow links! Listen to MP3’s!
15- Twitthis – Tweet your message
16- Digg.forumtoolbar - Directly delivered fresh content to browser
17- Cache view - Cache View is a Firefox extension that displays Google's Cache, Coral's Cache, and Wayback Machine's Cache cache of an open tab or selected link via a right-click or the Tools menu.
18- Diggalerts- DiggAlerts allows you to setup alerts when other Diggalerts.com members submit
stories you're interested in.
19- Diggnotify - Digg Notify is an application that pops up a small box in the bottom right hand side of your screen. It tells you when your story hits front page as well.
20- Digg alerter - You can easily display the latest Digg news on your site by adding a Digg Widget, now with more choices for what to show and how it's displayed.
1- Google Ad sense – It’s a Advertisement program for websites owners .Adverts generate revenue on either a per click or per thousand ads displayed basis
2- Google Ad words – Google‘s flagship advertisement product & main source of revenue. Ad words offers pay per click PPC advertisement and site targeted advertisement for both text and banners ads
3- Ad words website optimizer – Integrated Ad words tool for testing different website content , in order to gain to the most successful advertisement campaigns
4- Click to call – Calling system so user can call advertisers for free at Google’s expense from search engine pages
5- Double click – Internet ad serving provider
6- Grants – Scheme for non – Profit organizations to benefit from free cost per click advertising from free cost per click advertisement on the Ad words Network
7- TV ads – CPM driven television advertisement scheme available on a trial basis , currently aimed towards professional , agencies & partners
1- Site purpose & goals; understand the main motive of websites – What type of business we are looking for or why we have websites
2- Perform a keyword analysis to find best performing keywords – Keywords always depends and varies according to geological location means its differ country to country and place to place. Before Seo Optimization the websites , target suitable keywords for your websites
3- Analyze the site content to determine usage of relevant keywords & phrase.
4- Generation of Meta Tags which includes Title , Description & Keywords tags
5- Image Optimization – Put targeted keywords in Alt tags of Image
6- Link Optimization – Check the Interrelated links of the websites ,Its must open in proper way
7- Examine Site Navigation structure
8- H1 Optimization – Put the targeted keywords – Primary one or Secondary one into H1 tags
9- Determine the existence of Robot.txt, Sitemap & Rss for website and check the effectiveness
10- Use Off – Page optimization technique’s for further promotions of websites
Components of Internet Marketing
1- Website Setting – Online Information about websites that how’s to used to convey the company’s message, consisting of text, images & possibly audio & video elements for future benefits and potential customers
2- Search Engine Marketing (SEM) - It’s used to improve the site’s ranking in natural (Organic) ranking , buying ppc ads, listing in websites directories etc.
3- Email Marketing- It’s a method of distributing information about a product or service or for feedback from customers about product or services through email. Email addresses to customers & prospective customers may be collected or purchased .Various method are used such as regular distribution of newsletter or mass mailing of offers related to the company’s product or services ,its acts as direct mail marketing
4- Online Press Release- Its involve placing a news worthy story about various thing like companies information , products and services
5- Blog Marketing- Act of posting comments , expressing opinions or making announcements in a discussion forum and can be accomplished either by hosting your own Blog or by posting comments on other’s
6- Article Marketing – Its involves writing articles, related to your business & having then published online on syndicated articles sites .These articles then have a tendency to spread around the internet since the article service permit re-publication articles are maintained .Article marketing can result in a traffic boost for your websites and the distribution of syndicated articles can promote your brands to a wide audience
Facebook Badge
seo tips & techiniques
Seo Tips & Techniques
Posts
All Comments